Advertising Rules, Regulations and Guidelines

These Rules, Regulations and guidelines apply to display advertising content referred to as Sponsor Information Articles appearing on the www.australianspaceagency.com.au website.

Advertiser Responsibilities

These guidelines are a general statement of the Australian Space Agency’s advertising standards and are not to be regarded as comprehensive. This document is not intended as a replacement for legal advice. Third parties may be subject to internal review by the Australian Space Agency (ASA). Adherence to the guidelines outlined in this document:

• Does not guarantee acceptance of display advertising content for insertion on the ASA website.

• Is not necessarily sufficient to meet the standards of commonwealth, state or local laws regulations of Australia or other countries. ASA encourages each advertiser and its agency to consult with legal counsel before seeking to place any display advertising on the ASA properties.

Advertiser Responsibilities

It is the advertiser’s responsibility to guarantee that:

• All advertising it seek to place on the ASA website complies with applicable commonwealth, state and local laws and regulations;

• An advertisement does not violate or infringe any copyright, trademark, trade secret, or any intellectual property rights or third parties;

• Offers included in any advertising message include all material terms that an ordinary person would require in making an informed decision about whether to purchase the product or service being offered and do not contain materials or representations which directly or by implication, exaggeration or ambiguity mislead the customer. All claims made in an advertisement have been substantiated before the advertisement is scheduled to appear on the ASA website;

• Users are not being mislead or deceived in downloading software;

• Advertising that includes product claims, warranties, guaranties, or other types of assurances to the user complies with all applicable laws, regulations or guidelines, regarding such assurances, including but not limited to those set forth in the Trade Practices Act; and

• Users are not deceived into providing personal information without the user’s knowledge, under false pretenses, or to persons who resell, trade, barter or otherwise misuse that personal information.

Australian Space Agency (ASA) Rights

The ASA reserves the right to, but is not under any obligation to:

• Review or request changes to any advertisement scheduled for insertion on the ASA website;

• Accept, retract, or reject, at any time, any advertisement submitted for placement on the ASA website, in its sole discretion, whether on the basis of these guidelines, advertising format, targeting criteria, or for any other reason;

• Review any advertisement to determine the appropriateness of the advertisement for the ASA audience;

• Modify these guidelines or its standards governing advertising on the ASA website at any time without notice

• Specifically, ASA reserves the right to reject or retract, at any time, any advertising that, in ASA’s sole opinion:

• Is illegal, misleading, deceptive, false, untrue or does not match the eligible criteria to advertise on the ASA

• Promotes or glorify violence, crime, obscenity, the use of weapons, or to provide instructions on how to “get away” with crimes or unlawful activity;

• Promotes stereotypes, inaccurately portrays or attacks an individual or group on the basis of age, color, national origin, race, religion, sex, sexual orientation or handicap;

• Is offensive or disturbing to ASA’s users, or likely to case outrage, general disapproval, or negative opinion within the community;

• Portrays minors (or persons who, in ASA’s opinion, appear to be under the legal age) in a manner that is sexually suggestive or otherwise age-inappropriate; or

• Infringes or is likely to infringe the intellectual property, right of publicity or any related rights of ASA on any third parties

General Content Standards

• The ad must meet the standard format set out by the ASA, whereby it should be in a press release format. ( No words such as free, discount, two for one etc) The ad is to be informative like a general news article.

• The sponsor of the advertising message must be clearly identified in the ad unit.

• The advertiser’s landing page must match the information being on the advertisement (For example the link must open on the product’s page).

• An ordinary person must be able to make an informed decision about an offer from the information provided in the ad unit.

• The ad unit and landing page must have detailed disclosure as appropriate; in particular, full terms and conditions of any offer and must be easily accessible on the advertiser’s landing page.

• ASA reserves the right to reject any ad on behalf of, or which promotes ASA competitors products, services or activities contrary to ASA competitive position or interests. ASA reserves the right to request additional changes to submitted ads, or to reject any ad unit in its sole discretion.

Must Not’s:

Creative Must Not:

• Mislead or deceive the user. For example, they may not mimic Windows/Mac/Unix dialogue boxes, error messages, or the like.

• Use “bait and switch” tactics, i.e. advertising that promotes an unavailable product or price as a means of luring the user into purchasing different product.

• Display false functionality, i.e. contain graphics that stimulate interactivity where no such interactivity exists.

• Resemble ASA content, and/or use the ASA name or logo without prior approval.

Subjective Content

The creative must ensure that content:

• Must be related to the Aerospace industry and/or services associated to the aerospace industry or other related activities.

• For food must comply with applicable laws & regulations regarding definitions/restrictions, on food-related descriptive words and health claims.

• Will not include the word “Free” must not be used in any advertisement display or in the ad unit.

• Display ads for/or containing any of the following require additional policy review and approval:

• Alcohol, online wagering and sports betting services, free play gaming sites, promotions (sweepstakes and other non lottery game of skill or chance), securities (stocks, bonds, notes, warrants, options, derivative instruments etc.), political, religious or charitable ads, ads which collect data, pharmaceuticals and/or other categories as deemed by the ASA.

Unpermitted Content

ASA does not display ads for or containing any of, the following:

• Products/services closely related to ASA products or services;

• Adult products (films, magazines, websites, toys etc…);

• Drugs/drug paraphernalia, tobacco products, products containing ingredients such as ephedra, ma huang, chitosan or human growth hormones, comfrey, or pyruvate;lotteries,

• online casinos, gambling portals;

• Degrees for sale or offered by non-accredited universities or programs;

• Firearms, ammunition, fireworks;

• loan products which require upfront fees, products/services that claim to repair bad credit;

• Insider tips on a particular stock or commodity;

• Or other products/elements/ingredients that may be decided as inappropriate by the ASA at any time in its sole discretion.

Australian consumer warranties

If this Agreement constitutes a supply of goods or services to a consumer as defined in the Australian Trade Practices Act 1974 or relevant legislation in force in Australian States or Territories ("the Acts") nothing contained in this Agreement excludes, restricts or modifies any condition, warranty, right or remedy pursuant to which the Acts are applicable or is conferred on the Client where to do so is unlawful, in which event the ASA's liability (or the liability of any of its affiliates) for any breach of this Agreement, including any liability for consequential loss which the Client may suffer or incur will be limited as the ASA may elect in its sole discretion, in the case of services supplied or offered by the ASA, to either (a) the supplying of the services again; or (b) the payment of the cost of having the services supplied again or, in the case of goods supplied or offered by ninemsn, (c) the replacement of the goods or the supply of equivalent goods, (d) the repair of such goods, (e) the payment of the cost of replacing the goods or acquiring equivalent goods, or (f) the payment of the cost of having the goods repaired.